Welcome to our story
Hi, I’m Grace - the founder and designer of Chachi. Based in London, Chachi is a cool & considered babywear brand designed for modern parents and babies.
Our core product is our baby zip suits featuring a clever two-way detachable zip with playful design-led prints made from organic certified cotton - perfect for play, comfy sleeping and, most importantly, quick and easy nappy changes!
My Why
Chachi is inspired by my son and muse, Noah (a nickname we gave him before he was born). He came along in 2019, and during this period of sleepless nights and messy nappy changes with a conventional babygrow, inspiration struck me.
Using my experience as a designer working in the fashion industry for ten years, I wanted to create the perfect baby zip suit. One that allowed parents a quicker and more efficient way of changing their babies through sleep-deprived days and late nights. A baby suit that works and combines my love of designing prints. Throwing gender and convention out of the crib and replacing them with modern playful prints. We’re all about making cool, practical clothing you’ll love for your little one in an eco-friendly and socially responsible way.
Chachi is about finding fun in the chaos, letting go of the rules a little and being inspired by the creativity of childhood … because life is cool!
We gave Noah his nickname before we knew what it meant. In the Spanish Urban Dictionary, Chachi means ‘cool, fantastic, wonderful, or brilliant’ - so we thought it was perfect for a brand inspired by the person we love.
